What Are The Big Advantages of Behavioral Biometrics?

Authentication based on behavioral biometrics is easier and safer, argues NuData Security.

Behavioral Biometrics Easier and More Secure: NuDataIn a new blog post, the company makes the case that behavioral biometrics is non-intrusive for subjects, and that the behavioral profiles it establishes for users are of no value to hackers. Physical biometrics, while offering useful identity data, could be vulnerable to hackers when stored on external servers, and once compromised, assures “a lifetime of risk for the customer who is unable to alter this data”.

Of course, that could also be read as an argument for on-device storage of biometric data. But NuData argues that reliance on physical biometrics comes with other drawbacks such as requiring more effort from users in authentication, and a greater risk of spoofing.

It’s an argument that would come from NuData, given that the company’s flagship platform is based on behavioral analysis of users’ online behaviors. But it’s one that increasing numbers of organizations are evidently finding persuasive. Behavioral biometrics tied for third place as ‘most exciting modality’ after fingerprint and facial recognition; and a new report from Acuity Market Intelligence predicts that the technology will go mainstream this year. It appears that now is the time for NuData to make its case.

(Originally posted on FindBiometrics)