Familiarity Builds Appetite for Biometric Login, Suggests EyeVerify Survey

New survey data suggests a growing appetite for biometric authentication in banking and payments. Familiarity Builds Appetite for Biometric Login, Suggests EyeVerify SurveyThe data comes by way of EyeVerify and its recent online poll of 1,002 American adults, published in a new report entitled The Retail Banking Biometrics Confidence Report.

Seventy-nine percent of respondents said they wanted to be able to use biometric modalities beyond fingerprint scanning to access mobile payment or banking apps, and 42 percent said they wouldn’t use any such apps if they weren’t secured with biometric authentication. Eighty-six percent said that biometric authentication is easier than password-based login.

There are caveats to these enthusiastic findings, of course, including the fact that the survey was intended only for respondents who have used biometric authentication for these kinds of applications in the last year. But that in itself is telling, as it may suggest that increasing familiarity with the technology helps users to see its advantages and feel comfortable with it: As EyeVerify explains in a statement, “When comparing those who use fingerprint scanning to the general population, the data shows that the more frequently they use it, the more likely they are to use other biometrics modalities for mobile banking and payments.”

That suggests that mPayment platform providers like Apple and Samsung, having pioneered fingerprint-based authentication, are wise to now be exploring additional modalities like iris scanning and facial recognition.