50 Cent’s Headphones Brand Goes Biometric

When it comes to wearable tech, vital biometrics are right at home. Smartwatches, smart clothing and biometric wristbands can use sensors to measure a user’s heart rate, blood oxygen level and walking gait in order to do anything from optimizing a work out, to offering persistent authentication, to helping DJs connect with their audiences.

New technology is making a strong case for the idea that vital biometrics don’t need to stay confined to your wrist. Today, SMS Audio LLC – a headphones and accessories brand from Curtis Jackson (aka 50 Cent) – announced a collaboration with Intel Corporation that will see the musician’s in-ear headphones joining the wearable biometric revolution.

The SMS Audio BioSport In-Ear headphones are a part of a newly launched fitness line called the SMS Audio Sport Collection. Using a built-in optical sensor, the BioSport headphones offer persistent heart rate measurement, boasting the ability to dynamically remove noise signals caused by external factors such as body motion and ambient light.

Michael Bell, corporate vice president and general manager of the New Devices Group at Intel, says that this collaboration is expressive of the company’s attitude toward wearable tech.

Bell says, “Intel is focused on driving innovation in the wearable technology segment by partnering with lifestyle brands like SMS Audio that complement our technology and design expertise. With SMS Audio, we will bring smart headphones to market that eliminate the inconvenience of add-on devices with an integrated, one-device fitness accessory offering high-end style and premier sound quality for an exceptional fitness experience. This is a prime example of Intel driving innovation in wearable devices while being a forerunner in merging lifestyle and technology.”

The BioSport headphones will sync with the RunKeeper app which will help wearers to keep track of their heart rate, pace, distance, elevation and calorie burn.

Headphones that can measure a user’s heart rate have been in the news a few times this year. At this year’s Consumer Electronics Expo, LG announced its heartrate headphones. Later, false rumors had the Internet abuzz with speculation concerning how vital-measuring earbuds would factor into the upcoming iPhone 6.