Alexa To Offer Cocktail Recipes With New Patrón Skill

“…Patrón says its program will eventually expand from Alexa to Siri, as well as Microsoft’s Cortana and possibly other future technologies…”

One of the world’s major tequila brands is taking advantage of voice-based AI assistant technology.

Alexa To Offer Cocktail Recipes With New Patrón SkillIn celebration of National Tequila Day on July 24th, Patrón Spirits is letting customers share cocktail recipes through a new online app called the Patrón Cocktail Lab. And the company has created a related “skill” for Amazon’s Alexa AI assistant, letting Amazon Echo users ask Alexa for drink advice.

The platform went live this week, and offers the latest sign of the growing popularity of voice-based interaction with digital applications and devices. It’s also a testament to Amazon’s wisdom in opening its Alexa SDK to third parties about a year ago, which has ultimately led to an Alexa with broader, richer functionality—an approach that Apple is now emulating with respect to its Siri AI assistant.

On that note, Patrón says its program will eventually expand from Alexa to Siri, as well as Microsoft’s Cortana and possibly other future technologies, with marketing head Lee Applbaum asserting in a statement that “Alexa is just the beginning.” Meanwhile, for Alexa, the Patrón Cocktail Lab should offer a powerful test of the technology’s ability to process slurred speech.