Apple and PayPal Battle for mPayment Supremacy

Apple and PayPal Battle for mPayment Supremacy

Apple and PayPal are battling for dominance in the mPayment field, according to recent surveys.

One recent survey, conducted by 451 Research, showed that Apple Pay is making inroads at PayPal’s expense. While last year’s survey found that 54 percent of respondents said they would use PayPal to make a payment, compared to the 19 percent choosing Apple Pay, this year’s survey found a reversal, with Apple Pay taking 45 percent and PayPal dropping to 28 percent. Given Apple Pay’s increasing prominence in the mPayment market, that’s not a huge surprise, though it is a striking ascent.

Still, a newer survey suggests that PayPal retains the stronger brand in terms of mobile payments. Conducted by CMB between March and April, the survey found that 71 percent of respondents who said they haven’t yet made an in-store mPayment, but that they plan to, identified PayPal is their preferred platform provider. Apple came second in that survey, with Amazon and Google close behind.

What conclusions can be drawn from this? It’s hard to say. One thing that does seem clear is that branding matters – a crucial fact for both companies as Apple Pay gains in prominence and PayPal struggles with a deepening PR crisis over its user agreement. The other obvious conclusion is that these are the top two contenders in the mPayment market – though more rivals are looming ringside.

Source: Business Insider