Apple Pay now has support from 36 percent of US merchants, according to new data from Boston Retail Partners, a retail consultancy.
That reflects an increase of 16 percent compared to a year ago, and an additional 22 percent of the 500 merchants surveyed indicated that they plan offer Apple Pay support within the next 12 months. The data suggests that Apple Pay is leading the mPayment market in the US, with Mastercard’s PayPass in second at 34 percent, Android Pay at 24 percent, and Samsung Pay at 18 percent.
There are a couple of important caveats. On the one hand, as MacRumors notes, since many of these platforms are compatible wherever NFC payments are accepted, ‘it seems merchants may be referring to “official” support or may be unaware of the way contactless payments work.’ On the other hand, it’s worth bearing in mind that, according to a recent analysis from TXN, Apple Pay transactions make up only a small percentage of the total credit card payments accepted by retailers.
Meanwhile, Apple continues to shore up its support on the financial services side, with 27 newly announced bank and credit union supporters in the US, and new support from Wirecard’s Boon service in Switzerland and B&N Bank in Russia.