Winter is coming to the north, and so is Apple Pay. The digital payments service is expected to go live in Denmark, Finland, and Sweden by the end of this year, marking a dramatic expansion in the Nordic region.
The news came by way of Apple’s conference call on its Q3 earnings, in which CFO Luca Maestri offered a brief mention of the Scandinavian expansion, and also said that the service should come to the United Arab Emirates by year’s end. Maestri’s comments regarding Apple Pay were also notable for what they were missing: As AppleInsider reports, the executive made no mention of Germany, despite hints of a German launch in a recent update to Apple Pay’s support documents, suggesting that Apple could be facing a showdown with German banks along the lines of what the company experienced trying to bring Apple Pay to Australia.
Also absent from Apple’s Q3 report were any detailed numbers or statistics regarding Apple Pay. This is to be expected. Apple has been extremely coy about the market success of its mPayment service, though CEO Tim Cook did assert in the company’s Q1 update for this year that Apple Pay transactions had increased 450 percent since Q1 of 2016.
The company did indicate that its revenues from Services hit an all-time high, with financial statements showing an increase of 22 percent over Q3 of 2016. Among services like AppleCare and ‘digital content’, Apple Pay contributed an unknown portion of the almost $7.3 billion in Services revenues for the latest quarter.