Wearable technology and biometrics usually collide over one thing: a user’s vital measurements. The benefits manifest themselves in a number of ways. Athletic users wanting to better track their fitness have accurate ways to measure their performance during a workout, explorers and astronauts can better understand their sleep patterns, and now, thanks to Rana June, performers can understand their audience on a deeper level than ever before.
Rana June was the first iPad DJ of world renown, using her tablet to bring live music to the writhing masses. Now, having combined her love for technology and music, June is responsible for Lightwave: a wristband that can measure the biometrics of a concert audience so that the DJ can better play to their vibe.
The wearable gadget will ideally be passed out to audience members prior to an event, similar to how 3D glasses are distributed at movie theatres. Lightwave then wirelessly tracks audio levels, body temperature and motion intensity in real time, providing the performer with analytics that can help them curate the experience.
TechCrunch reported on the technology in March, leading up to its debut during a SXSW set performed by DJ A-Trak.
June explained it from an artist perspective when she told the publication, “When you’re a performer, you have no idea if the guy in the back of the room is having fun or not.”
Lightwave has since taken the data and transformed it into an infographic that gives Big Data style insight into the physical reactions electronic dance music audiences had to the artist’s live music curation. Lights can be adjusted to the audience’s energy levels and conditional music cues can be set up too. With Lightwave wristbands on ravers instead of traditional paper ones, a DJ can make her acolytes earn every base drop, making them dance for it.
Audience analytics has a clear application in marketing. Vital biometrics measured through wearable technology are just starting to show promise in this area. Recently, Mobile ID World reported on two US patents filed for technology that delivers advertising catered to users based on their wearable tech-measured vitals.
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