IDEMIA will be providing the technology for the new metal card offering from Banco de Brasília (BRB). The dual interface Dux Visa Card is being marketed to BRB customers with higher incomes, and features a design that was inspired by the Brazilian painter Athos Bulcão.
Clients that receive the Dux Card will have access to a number of premium concierge and consulting services, in addition to other perks while they are on the town. For example, BRB will help cardholders book tours and make travel plans, and give them access to exclusive menus in participating restaurants. Dux cardholders will also have access to the VIP lounges at Brasília Airport, and to any other lounges that are part of the Loungekey program internationally.
“We are confident that IDEMIA’s cutting edge technology and premium payment products will help BRB in its innovation trajectory,” said IDEMIA Latin America SVP Marcelo Annarumma. “Payment cards are no longer a mere payment tool, but also reflect lifestyle through high-quality material, superior style, and handmade effects that refers to an exclusivity quotient.”
“BRB takes now another important step for diversification of its portfolio and consolidates itself as a modern, agile, complete and innovative bank,” added BRB President Paulo Henrique Costa.
BRB is now one of several financial institutions that has partnered with IDEMIA to release a metal card in the past few months. India’s IndusInd Bank launched its PIONEER Heritage metal card earlier this year, while Citibank and CompoSecure unveiled a metal card aimed at Middle Eastern markets at the tail end of 2020.
For IDEMIA, the Dux Card is in keeping with the company’s efforts to encourage the development and use of next-generation smart cards. Metal cards are one of the many customization options available through the company’s Global Fintech Accelerator Card Program, which was introduced in October and includes biometric and eco-friendly offerings.