Fashionistas Can Now Shop Through Instagram

“It’s another example of the many ways in which the payments industry is being transformed by digital commerce…”

Fans of the Moda Operandi fashion label can now place orders through its Instagram account using Amazon Pay.

Fashionistas Can Now Shop Through Instagram

It isn’t quite a full shopping system via Instagram, but it’s close. Fans looking through Moda Operandi’s Like2Buy Instagram account can click an embedded Amazon Pay button to take them to the Moda Operandi eCommerce website, where their customer information is already populated in the order form. The companies collaborated together with marketing tech specialist Curalate to develop the innovative social shopping system.

In a statement announcing the functionality, Moda Operandi said it’s one of the first retailers to gain access to this Instagram feature. Commenting on the move, Moda Operandi CTO Keiron McCammon said it reflects the company’s aim to provide “the best shopping experience possible,” adding, “We know our client is engaging with us on mobile for content and more recently, shopping.”

It’s another example of the many ways in which the payments industry is being transformed by digital commerce – and offers another reason for Instagram users to take advantage of two factor authentication to better protect their accounts.