Digital security company Gemalto will be participating in two panel discussions at this year’s Money20/20 conference. Conference-goers will have the opportunity to hear Gemalto executives share their expertise on the “Evolution of the NFC ecosystem” and on “EMV, Mobile, CNP and beyond.”
The discussions take place against the backdrop of looming retail regulations that shift fraud liability in the US from customers to merchants, if those merchants don’t install EMV and NFC technology at their POS terminals by October of 2015. That technology is, of course, the same that allows for contactless payment methods through platforms such as the new Apple Pay digital wallet. The shift presents a big opportunity for security providers like Gemalto – which has already begun to reap the benefits as US retailers have begun adjusting to the regulations – because mobile commerce is becoming so intertwined with biometric security. Apple’s fingerprint-scanning Touch ID system is helping to engender a sense in the mass market that all mobile transactions should be protected by biometric security, and there’s growing consensus among researchers that this is a good idea as fraud begins to follow consumer activity into mobile commerce.
In addition to participating in the panel discussions, Gemalto will be hosting some fun activities in its onsite lounge at the conference, and encourages visitors to follow them on Twitter at @Gemalto_NA for updates about what’s going on each day.