• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Our Services
  • Contact Us
  • Newsletter
  • Top Nav Social Icons

Mobile ID World

Mobile ID World

Identification Revolution

  • Mobile ID
    • What Is Mobile ID?
    • Identity Associations
    • Premier Partners
    • FAQ
  • News
  • Solutions
    • Behavioral
    • Facial Recognition
    • Fingerprint Biometrics
    • Iris Biometrics
    • Second Factor
    • Smart Cards
    • Smartphones
    • Vital
    • Voice
    • Wearable Tech
    • Other
  • Applications
    • Access Control
    • Cloud Technology
    • Commerce
    • Enterprise
    • Healthcare
    • Identification
    • Internet of Things
    • Law Enforcement
    • Strong Online Authentication
  • Exclusive
    • Interviews
    • Featured Articles
    • Podcasts
  • Companies
  • Events

Google Urges Adwords Clients to Use 2FA Keys

January 4, 2017

Having acquired some empirical validation of second-factor authentication, Google is now urging its Adwords partners to adopt such security measures.

Google Urges Adwords Clients to Use 2FA Keys Adwords is one of the biggest digital advertising programs in the world, and as such Google is keen to ensure that customers using its service have some essential security in place to mitigate the threat of digital ad hacking. So the company has worked with longtime partner Yubico to provide two big clients with the latter’s YubiKey security keys – USB devices that let users authenticate from their laptops and computers with the touch of a button.

The 2FA or, in Google’s parlance, 2Sv (“Two Step Verification”) keys were offered to Jellyfish, a global marketing agency that has worked with major brands like Nestle, National Geographic, and Zipcar; and to iProspect, a UK-based digital marketing agency. And while hard data on the impact of these keys isn’t yet available, the organizations are already reporting enthusiastically on the ease of use and security confidence the YubiKeys have enabled, with Jellyfish PPC Director Richard Hartley asserting that it has even helped the firm to win over new clients, according to a Google Adwords blog post.

The deployments arrive soon after the conclusion of a two-year Google study looking at the effectiveness of 2FA/2SV security, which found that such solutions offered the best mix of deployability and usability compared to passwords, OTP, and SMS verification methods.

Sources: Yubico, Google

Filed Under: Industry News

Related News & Articles

Cerence AI Tech Extends to Two-wheelers

WordPress Plugin Replaces Passwords with Mobile Biometric Login

Xiaomi Opens Imaging-focused R&D Hub in Finland

Primary Sidebar

Register For the Next Virtual Identity Summit

Register now!

Tweets

Sponsored Links

FACEPHI is a global leader in Facial Recognition technology and in Mobile Biometrics technologies. With a strong concentration in the financial sector, FacePhi's product is rapidly becoming a service used by banks all over the world. Its implementation doesn’t just save money, it is also a way to attract clients and build loyalty, while increasing the security of transactions for both the customer and the business. To learn more about FacePhi, visit https://www.facephi.com/en/

Recent Posts

  • Fobi and Barnet Unveil New Digital Wallet Loyalty Solution
  • IPification Partners With Major Indonesian Telecom
  • INTELITY Streamlines Hotel Check-in With Mobile ID Solution
  • Finland Advances National Digital ID Bill
  • T-Mobile Seeks to Sell User Data While Protecting Privacy

Footer

  • About Us
  • Company Directory
  • Advertise With Us
  • Contact Us
  • Privacy Policy
  • Terms of Use
  • Archives
  • CCPA: Do not sell my personal info.

Follow Us

Copyright © 2022 MobileIDWorld