“The new MacBook Pro features a built-in fingerprint scanner that will make online transaction verification even easier for users, and Apple has now teamed up with a number of retailers to offer special promotions for Apple Pay web users.”

About a month after Apple brought its mPayment platform to the web, the service is doing pretty well, and Apple is now actively trying to get more consumers using it with a new promotion.

As 9to5Mac reports, a recent analysis from SimilarTech indicates that Apple Pay has already become the fifth most-used online payment platform for the top 100,000 websites, lagging behind platforms like Stripe and PayPal but besting Google Wallet and Amazon Payments. And given that Apple Pay is currently only available on 1,035 websites, whereas digital payments leader PayPal is on over a million, that’s a pretty strong showing.

It could get even stronger. The new MacBook Pro features a built-in fingerprint scanner that will make online transaction verification even easier for users, and Apple has now teamed up with a number of retailers to offer special promotions for Apple Pay web users. Business Insider reports that Adidas, for example, is offering free shipping; while the New York Times is offering a half-price annual subscription for Apple Pay users. Other merchants offering special promotions include Lululemon, Overstock, Shopify, and more, and Apple says its roster of promotional partners is going to expand further soon.

It’s a clear sign that with Apple Pay, Apple is aiming to establish a strong presence not only in mobile payments but digital payments in general, even as rivals like PayPal and Mastercard, with its revamped Masterpass platform, aim for the same kind of ubiquity.

Sources: 9to5Mac, Business Insider