The GSMA is taking a look back at some of the highlights from its recent MWC Los Angeles exhibition. MWCLA was the organization’s third live event of 2021, following MWC Shanghai in February and MWC Barcelona in June.
The Los Angeles event ran from October 26-28 at the Los Angeles Convention Centre. Some 4,100 guests made the trek to be there in-person, the majority (65 percent) of whom were senior level executives in their respective fields. Those who attended were treated to just shy of 200 exhibitor, sponsor, and partner booths, as well as 117 speakers who collectively delivered 24 hours’ worth of conference content.
An additional 4,000 viewers tuned in to watch GSMA’s keynote presentations online. Interested parties can now access those keynote addresses and a handful of other sessions through the Mobile World Live TV portal.
“As the host of one of the most influential technology series in the world, we are proud to have successfully brought back the in-person format at MWC Los Angeles,” said GSMA CEO John Hoffman. “Connected Impact, the theme this year was evident in all the ways speakers, exhibitors, sponsors and other contributors shared about ground-breaking technologies transforming our lives.”
In terms of programming, the GSMA called particular attention to the LACC Career Academy, a new initiative that was put together in response to a Mayoral Executive Directive intended to promote racial equality. The Career Academy gave 13 students from marginalized backgrounds the chance to tour the exhibition hall, in an effort to promote diversity in the mobile industry.
The event also featured demonstrations of a Boston Dynamics robot outfitted with analytic software from IBM. Verizon, meanwhile, is moving forward with customer trials of its new ThingSpace Intelligence suite, which is designed to give organizations more insight into their IoT networks and individual IoT devices.
The GSMA emphasized the importance of its safety procedures, which included a vaccine and COVID-19 testing mandate and a Health Pass partnership with CLEAR. The organization is planning to return to its more traditional event schedule in 2022, and is now preparing for an MWC Barcelona conference that will run from February 28 to March 3.