IDEMIA will be providing a metal credit card for India’s IndusInd Bank. The card has been dubbed the PIONEER Heritage card, and it is earmarked for customers looking for a more exclusive shopping experience.
According to IDEMIA, 58 percent of global consumers view metal cards as a mark of premium status, while 52 percent “feel good” whenever they buy luxury products. The Heritage card is designed to cater to an audience that wants to feel good about spending large amounts of money to create the impression that they are living an expensive lifestyle. Clients with the card will have access to perks in luxury sectors like travel and wellness.
IndusInd currently operates more than 1,900 branches and 2,700 ATMs in India. The financial institution launched its PIONEER Banking platform in January of 2020 to provide wealth management services for its high net worth clients.
“IDEMIA is happy to design exclusive metal cards for IndusInd Bank customers with a promise of premium payment experience and added exclusivity,” said IDEMIA Regional Director and Financial Institutions BU Head Amit Kakatikar.
“As the world goes digital, payment cards are arguably the last physical touch-point between the bank and its customers,” added Financial Institutions EVP Amanda Gourbault. “Metal cards promote IndusInd Bank’s brand and serve as a tool to create loyalty for the bank.”
IndusInd is not the first financial institution to offer a metal credit card to its customers. IDEMIA previously provided metal cards for elite Kuwait Financial House clients, and has also partnered with Citibank and CompoSecure to bring metal dual interface cards to the Middle East.
IDEMIA uses laser engraving to personalize its metal cards. Those cards can be made entirely out of metal, or can take a hybrid form that uses metal for the core and more traditional PVC materials for the outer layers. In addition to metal cards, IDEMIA has launched a Greenpay portfolio that offers eco-friendly cards made of recycled PVC materials.