Biometric wearables developer LifeBEAM has expanded its partnership with bike helmet maker Lazer. The companies are planning to offer their biometrics-reading bike helmet, the LifeBEAM Smart Helmet, in two new colors, partly in an effort, they say, to meet rising demand for the product.
Initially launched last year, the LifeBEAM Bike Helmet is essentially an adaptation of Lazer’s award-winning Genesis bike helmet that integrates LifeBEAM’s biometric sensor technology. Its optical sensor can track cardiac rate and calorie consumption, and it can sync that data to a mobile device via BlueTooth. According to a Lazer representative, demand for the product “exceeded our expectations, which is why today we’re launching new designs and expanding our partnership with LifeBEAM.” LifeBEAM CEO Omri Yoffe, meanwhile, attributed that success to the technology and design of the product, calling it “a testament to the aerospace-grade sensors, the thoughtful design of the Genesis helmet and the unique value we can provide when we combine both into one product.”
LifeBEAM says it plans to continue to expand its product line this year, with new products to launch at Eurobike 2015 in August, and a new partnership with Samsung that has seen its technology embedded in the Simband wearable device, among other new endeavors. The company also unveiled a biometric hat and visor late last year; if the new products it has in the works continue to expand along these everyday-apparel lines, it could find a quickly-growing and hungry market for them going forward.