MasterCard plans to demonstrate its innovation in digital payments at next week’s Money20/20 conference in Las Vegas. The company has announced numerous planned activities in addition to the various sessions it will host at its own booth.
MasterCard is sponsoring the Money20/20 Hackathon along with eight other companies. The event will see coders build apps and programs related to digital payments in realtime, with the MasterCard Open API team lending its full support to the event and offering prizes to coders who are particularly innovative in areas related to specialized shopping experiences using connected devices.
The company also plans to participate in a number of panel discussions during the conference, covering topics ranging from tokenization to Apple Pay. One particularly interesting discussion, “Biometric Identity & Its Applications in Financial Services & Payments”, will feature the MasterCard Authentication Solutions Group Head Bob Reany, and will be moderated by FindBiometrics’ president, Peter O’Neill.
In recent months MasterCard has been keen to explore the opportunities that biometric technology offers in the area of digital payments, having developed its own biometric credit cards and expounded on the technology’s potential at previous high-profile events. It has also been busy researching and promoting biometric technology via its MasterCard DigiSec Lab in England, and began testing facial recognition-based authentication for online transactions with First Tech Federal Credit Union toward the end of this past summer. Given all this recent progress, Bob Reany should have a lot to say at the panel.