New Hertz App Enables Biometric Authentication

Hertz has released a refurbished mobile app designed to streamline the car rental process and make it easier for customers to get on the road. The app will allow users to log in using fingerprint or facial recognition, at which point they can use the app to make reservations, manage their accounts, and access services like roadside assistance.

“When redesigning the Hertz app, we listened to customers and what they wanted most,” said Hertz Senior VP Jayesh Patel. “Our customers told us they wanted faster reservations, better visibility to their loyalty program rewards and easy access to their rental history and receipts. The updated Hertz app offers those solutions and many more.”

The the new app arrives shortly after the launch of the Hertz Fast Lane program, which was a joint initiative with CLEAR. Fast Lane links a CLEAR account with a Hertz Gold Plus Rewards account and allows members to use their registered biometrics to confirm a rental reservation.

Hertz is not the only vehicle provider to embrace biometric authentication in recent months. In March, the carsharing company HyreCar partnered with Mitek to launch a mobile onboarding app that uses selfie authentication for more efficient driver verification.