OnePlus is hosting a bold kind of contest to try to steal some thunder from Samsung’s popular flagship devices. The company is offering consumers the opportunity to swap a Note 5, Galaxy S6, S6 edge, or S6 edge+ in exchange for a new OnePlus 2 smartphone.
While that may sound like more a special offer, the deal is limited to 50 winning applicants, who will be selected at the discretion of OnePlus, making it more of a contest. Consumers are welcome to apply via OnePlus’s website, and will need to do some kind of social media post proclaiming their excitement about it. Winners’ old Samsung smartphones will be donated to Hope Phones, a recycling program that aims to provide mobile healthcare solutions to partners in the developing world.
It’s a novel way of trying to steal some attention from a heavy-hitter in the smartphone world; but ultimately, OnePlus is hoping to woo consumers with its advanced technology, asserting that the OnePlus 2 is made by and for “tech lovers”, sporting sophisticated technology such as its “lightning quick” fingerprint scanner. But Samsung has some huge name recognition, and could be even more in the spotlight as its mPayment platform spreads in the US market – so this kind of gambit may be the best shot that a company like OnePlus has at grabbing away some marketshare.