IDEX has contracted a US sales agent specializing in the North California and Nevada region. Paragon Technical will now help to promote the Norway-based company’s fingerprint sensor solutions in the US.
In a statement announcing the partnership, IDEX CEO Hemant Mardia called Paragon Technical “a sales agent with a solid industry track record and a deep technology understanding, especially with technology companies based in and around Silicon Valley.” Mardia also explained that the move represents an expansion of its marketing efforts, which were previously focused on the Asia market, and suggested that the company has is “experiencing significant demand for fingerprint sensor solutions in increasing applications.”
That echoes IDEX’s message in the wake of the Trustech 2016 expo that it “received massive interest” from potential customers and partners at the event. The company has since shown off its fingerprint sensor solutions at this year’s Consumer Electronics Show, and is evidently now set to get even more attention through Paragon Technical’s promotional efforts.
(Originally posted on FindBiometrics)