A new poll has found that 39 percent of iPhone owners expressed interest in buying an Apple Watch, according to a Reuters article by Alexei Oreskovic in the Globe and Mail. The poll was conducted by Ipsos, and surveyed 2469 American adults between March 9 – the date of the official launch of the Apple Watch – and March 17.
According to the survey, 24 percent of all respondents indicated an interest in buying the Apple Watch. But within the more important demographic of iPhone owners – deem more important because the Apple Watch requires an iPhone to function, and so is targeted mostly at iPhone owners – 39 percent of respondents said they were interested, with 17 percent saying they were “very interested”. A BTIG analyst consulted by Oreskovic said those statistics were “pretty encouraging”, given that there are 100 million iPhone users in the US, and almost half a billion around the world.
That’s good news not just for Apple, but for competitors in the smartwatch market as well. Apple has a strong track record of popularizing previously niche technologies, having pioneered the mainstream embrace of tablets with its iPads, and, more recently, having paved the way for mobile payment systems via its Apple Pay platform – now Google, Samsung, and Alibaba all have their own mPayment platforms in the works. So if the Apple Watch does prove popular in the mainstream market, that could translate to increased sales for its rivals as well. It’s good news for everyone except traditional watch makers.