Precise Biometrics Announces New Management Appointment

Precise Biometrics is bulking up its leadership team with a new promotion: The company has announced that Fredrik Sjöholm, its Senior Sales Director, has been appointed to a management role.Precise Biometrics Announces New Management Appointment

In a statement announcing the promotion, Precise Biometrics did not name the specific position to which Sjöholm has been appointed, saying only that he has been promoted “to the management team.” But CEO Håkan Persson highlighted his “particularly good knowledge about the Asian market where he also has worked locally,” suggesting that Sjöholm will lead efforts targeting the APAC region.

Sjöholm has worked for Precise Biometrics for about a year, and has previously held sales and business development positions with Cybercom, ENEA, Sony Ericsson, and Telelogic.

His promotion comes immediately on the heels of Precise Biometrics’ Q2 corporate update, in which Persson discussed increasing competitive pressures in the mobile fingerprint sensor market, but asserted that strategic partnerships have put Precise Biometrics in a strong position to navigate such challenges.

(Originally posted on FindBiometrics)