It looks like about a million Americans preordered the Apple Watch on its launch day, according to a TechCrunch article by Natasha Lomas. While Apple hasn’t yet released its own sales numbers, market research firm Slice Intelligence made some projections based on e-receipt data pertaining to a little over 9000 consumers.
Slice Intelligence projects that 957,000 consumers preordered the device on the day it became possible to do so. Sixty-two percent of them opted for the least expensive model, the $349-dollar Sport, while the overall purchase average was $503.83. Unsurprisingly, most of the consumers – 72 percent, to be precise – had previously bought Apple products in the last two years, and 21 percent had preordered an iPhone 6 within the last several months. (The small number of shoppers who neither had an iPhone nor had preordered one presumably weren’t aware that you need one in order to use the Apple Watch.)
If this data is accurate, then things are pretty much going according to plan for Apple. The new device is clearly aimed at Apple fans – particularly iPhone users – and the company has been banking on the idea that a significant number of them would be sufficiently interested to buy the new smartwatch.
It’s also good news for Apple’s rivals. While there have been smartwatches on the market for some time now, they’ve only managed to garner modest consumer interest. But the strength of Apple’s brand means it could almost singlehandedly popularize the device in the mainstream, pushing up the sales of rival smartwatches in the process. So in this case, everybody wants Apple to win, and it looks like it’s winning.