In the first three days of their going on sale, the iPhone 6S and the 6S Plus have moved over 13 million units, Apple has announced.
It’s a new record for the company. In a statement, Apple CEO Tim Cook called the sales figures “phenomenal,” adding that they’ve been “blowing past any previous first weekend sales results in Apple’s history.
While excitement over the devices is undoubtedly strong, as The Verge points out, a significant part of their success in sales is due to Apple’s inclusion of China’s market in the devices’ opening weekend launch. Apple devices have proven increasingly popular in the country, and its enormous consumer base likely added considerably to sales of the new devices.
In his statement, Tim Cook also asserted that iPhone 6S and 6S Plus users’ “feedback is incredible and they are loving 3D Touch and Live Photos,” referring to new features of the devices, which sport relatively incremental upgrades over previous models. The 3D Touch system is one of the most significant hardware advancements, offering touchscreen sensors capable of measuring pressure in addition to placement of users’ digits; though Huawei managed to beat Apple to the market with its own version of this technology in the Mate S smartphone.
Users have also reportedly been impressed with the new iPhones’ durability and ability to withstand a two-storey fall.