Samsung has added the support of 19 additional payment card issuers in the US for its mPayment service. Among the new Samsung Pay supporters are PNC Bank, KeyBank, and the Navy Federal Credit Union.
In a statement announcing the new support, Samsung Pay head Injong Rhee asserted that it would help more consumers to use the service “to shop this holiday season,” the company having been keen to use the holiday season to encourage adoption of Samsung Pay. Meanwhile, officials from PNC and KeyBank emphasized the convenience of the mPayment system as a major benefit for their customers, with an executive from the latter lauding Samsung Pay’s “wide acceptance and simple user experience”, and a PNC executive suggesting that the support “illustrates PNC’s commitment to convenience and delivering enhanced mobile capabilities to customers.”
The added support should provide a further boost to Samsung Pay’s appeal on top of Samsung’s recent announcement of support for gift card integrations from 50 retailers. It also helps to boost the company’s credibility as a rival against Apple Pay, whose relatively longstanding presence in the US market has allowed it to attain a huge roster of supporting financial institutions.