Thailand has become the tenth country in which Samsung Pay has launched.
It’s actually more of an expansion, the Samsung having launched a beta trial in the country this past autumn. In a statement announcing its official launch in the country, Thai Samsung Electronics VP of IT and Mobile Communications Wichai Pornpratang asserted that the platform has “won a warm welcome from consumers.”
The company also framed the official launch of Samsung Pay as an initiative aligned with the government’s efforts to transform the country into a cashless society – part of a larger digitization program called Thailand 4.0. The mPayment platform launches with the support of Bangkok Bank, Citibank, KasikornBank, KCC, KTC, Siam Commercial Bank, and Mastercard and Visa.
The Thai launch of Samsung Pay follows soon after a planned launch in the UK was delayed, and amid anticipation that it will soon debut in India. It is currently active in South Korea, China, Spain, Singapore, Australia, Brazil, Russia, Canada, and the US.