Samsung Pay is coming to the United Arab Emirates, announcing an “early access” program for the country.
With Samsung having recently completed an “early access” program for India, this appears to be Samsung’s new way of announcing the coming arrival of its mobile payment platform for a given market. In India’s case, the early access program was essentially a mailing list promising early notification for registrants when Samsung Pay went live in that market; in the UAE, Samsung has announced only that it “will be establishing its Samsung Pay services with a number of banks in the UAE, and will announce the official access date of the contactless payment service,” as TradeArabia reports. Samsung is reportedly working with the domestic financial institutions ADCB, ENBD, Mashreq Bank, RAK, and SC to enable the mPayment service in the country.
Samsung Pay could be the first of the big mPayment platforms to arrive in the UAE, with Apple Pay and Android Pay having yet to launch in the country. Mastercard, however, has begun to make inroads in the market with its all-channel Masterpass digital payment platform.