Starbucks Korea announced a joint venture where Starbucks Coffee International and Shinshae Group will go halfsies on its recently launched voice recognition ordering available in South Korea.
The technology is offered exclusively through Bixby, Samsung’s AI assistant, only available on select Samsung Galaxy devices. The biometric feature is an extension of Starbucks Siren Order, the mobile order and pay system allowing customers to order and pay for their purchases before they step foot in the store.
“We are pleased to provide our customers with more convenient ways to be rewarded for their purchases,” said S.K. Lee, CEO, Starbucks Coffee Korea. “The launch of voice recognition ordering is a seamless addition to our innovation portfolio, creating a consistent third-place experience across digital and in-store interactions.”
The contactless-payment technology is equipped with “on command” voice recognition where the user can speak as though they were in store with a barista, including any modifiers to their order they may desire. Bixby also supports the existing My Starbucks Rewards customer loyalty program.
This isn’t the first time Starbucks Korea has been experimented with mobile ordering and payments. In 2015 the Starbucks Reward Program was introduced as an app on the Samsung Gear S2 smartwatch, making it the first market in Asia to introduce the app to a wearable device.