Synaptics Partners With BYD Automotive

Synaptics Partners With BYD AutomotiveUser interface developer Synaptics has teamed up with China-based BYD Automotive to develop touchscreen solutions for the car.

In a statement announcing the partnership, Synaptics called BYD “the world’s best-selling manufacturer of electric vehicles”, adding that it’s not only “the largest selling Chinese brand,” but also one with “a strong presence in the Americas” with its electric buses and cars. As such, it could help to bring Synaptics’ technology to a large market.

And it’s a market for which Synaptics has developed custom-tailored solutions, having announced its new line of automotive applications last autumn. Offerings include touchscreens enabling multi-finger interaction and moisture protection, and the company’s Natural ID fingerprint sensors, which can be integrated into a range of surfaces including the steering wheel, door handle, and so on.

The BYD partnership follows quickly on Synaptics’ recent deal with Valeo, a France-based automotive supplier. The company is evidently keen to get a pioneering position in the automotive sector as competitors like fingerprint sensor developer Fingerprint Cards also eye the growing opportunities in the market.