Synaptics has launched two new touchscreen controller solutions. Part of its ClearPad line, the offerings are aimed at OEMs looking for cost-effective solutions for high-volume production.

The ClearPad S3603 is designed for smartphone integrations, while the ClearPad S7611 is aimed at tablets and PCs. Both offer low-power wake-up functionality and are designed to facilitate touch interaction even with impediments like moisture and gloves.

But it’s the solutions’ pricing that Synaptics is most keen to highlight. In a statement announcing the new ClearPad offerings, the company quoted IDC Mobile Device Trackers Program VP Ryan Reith as stating that in Q1 of this year, “devices with prices less than $200 accounted for more than 50 percent of global smartphone shipments,” with OEMs increasingly looking to improve performance on their budget-priced devices to stay competitive.

That’s where the ClearPad S3603 and S7611 come in, with Synaptics asserting that they offer a high level of performance and a low price. And with Synaptics now working with Precise Biometrics, a high-profile algorithm software provider in the OEM market (among others), to bring its technology into mobile devices, there’s a good chance that many OEMs will take notice of its latest solutions.