“Not only does Target not offer support for Apple’s mCommerce app, such support is unlikely to materialize any time soon.”
US retailer Target is doubling down on its resistance to Apple Pay after a tweet, since deleted, in which the company suggested it could soon offer support for Apple’s mPayment platform.
The tweet was a response to a question from another Twitter user, and now appears to have simply been a mistake on the part of Target’s social media management team, with Target officially announcing it has “no plans or work underway to make Apple Pay available” in its stores. The company did note, however, that Apple Pay is supported within the Target mobile app.
Not only does Target not offer support for Apple’s mCommerce app, such support is unlikely to materialize any time soon. Target was one of the founders of CurrentC, an aborted attempt on the part of some retailers to launch a rival to Apple Pay; and like Walmart, the company that spearheaded CurrentC, Target has proceeded to develop its own brand-specific mobile payment app for regular shoppers. That app has yet to launch, but Target is unlikely to support a service that could rival it ahead of or alongside its debut.