The Silicon Valley-based Kumbaya App has announced a partnership with Israeli ID verification and authentication platform AU10TIX, bringing selfie-based biometric authentication to the app onboarding process that aims to provide a more streamlined and secure experience for its customers.
The Kumbaya app describes itself as “the first communal marketplace to safely help GenZ teens find gig job opportunities in the care industry, including virtual and in-person tutoring, babysitting, pet walking, music lessons, arts & crafts and more.”
“As the Kumbaya App connects parents with adolescents, safety is paramount,” said Chen Levanon, the Kumbaya App’s CEO and co-founder. “By partnering with AU10TIX, we are able to verify that our community of app users are who they say they are, while also keeping the onboarding process simple and speedy.”
The app works by having parents create an account for themselves, entering their date of birth, phone number and a piece of valid photo ID. The ID is then authenticated by the AU10TIX server within seconds, after which the parent is asked to submit a selfie to confirm their identity — powered by AU10TIX’s Secure.Me solution with Smart Document Capture — against the biometric data captured from the photo ID.
Upon identity confirmation, the parent is approved to join the Kumbaya App community, and can then proceed to promote their teen for paid gig work, or seek out other trusted teens if they are looking for help.
“As a parent, I feel a commitment to help create trusted ecosystems for children to explore their entrepreneurial ambitions in a safe space,” added Carey O’Connor Kolaja, AU10TIX’s president and COO. “With our roots in airport security and border control solutions, AU10TIX can harness decades of experience in identity verification to ensure safety for all Kumbaya App users. We are honored to partner with the app to protect teens, parents and children with an extra layer of security.”
“The Kumbaya App is all about building trust and community within an inclusive, safe and easy-to-use platform,” said Dr. Adi Zief-Balteriski, the Kumbaya App’s chief behavioral officer and co-founder. “We are thrilled to offer our users the most secure and seamless onboarding process through AU10TIX’s solution.”