“Zoloz Smile is designed to essentially enable naked payments for users: Once your face is linked to your phone number and payment information, you can pay for goods and services just by entering your number and smiling at a compatible self-service kiosk such as a vending machine.”

Zoloz has officially launched, along with three flagship solutions.

It all marks the formal rebranding of what was formerly EyeVerify, which first announced the name change almost a year after it was acquired by China-based giant Ant Financial. But while the firm’s name has changed, its focus remains on mobile biometric authentication, and that’s being realized in its trio of new products.

Zoloz Connect, for example, enables mobile app login using facial recognition, with Zoloz promising 99.999 percent accuracy in biometric matching. The company’s facial recognition technology is also used in Zoloz Real ID, which leverages it with a document reading capability to enable identity verification. Finally, Zoloz Smile is designed to essentially enable naked payments for users: Once your face is linked to your phone number and payment information, you can pay for goods and services just by entering your number and smiling at a compatible self-service kiosk such as a vending machine.

In accordance with the company’s new regional focus on China, these services will launch in that country first; in a blog post announcing the new launches Zoloz head Toby Rush asserts that China is “leapfrogging other regions” in the adoption of biometric identification. But Rush adds that Zoloz will extend its solutions to other market “over the next few months.”