ZTE Aims to Boost Russia Sales with JD.com Partnership

ZTE Aims to Boost Russia Sales with JD.com Partnership

Smartphone maker ZTE is expecting a big sales boost in Russia this year. Boosted by a newly-announced partnership with Chinese e-commerce platform JD.com, ZTE predicts that its sales in Russia will triple.

ZTE is planning to release an upgraded version of its Blade S6 smartphone that will come equipped with Eyeprint ID, an eye-based biometric authentication system developed by EyeVerify, to coincide with JD.com’s June 18th debut in Russia. It’s also planning to increase marketing spending in Russia by 350 percent, which could lead to significant sales increases given that the company has already seen its smartphone shipments rise by 35 percent in the country in the first quarter (against Q1 2014).

Speaking in a press release, ZTE executive Jacky Zhang said the company is “proud to be chosen by JD.com as one of the first smartphone brands to support its e-commerce platform in Russia,” and added that ZTE is “committed to developing our brand and delivering innovative user experiences for our rapidly growing base of smartphone customers in Russia.”

It isn’t the first time ZTE has integrated EyeVerify biometric technology into its mobile devices; in March, the company announced that its Grand S3 smartphone would incorporate the eye-scanning technology. And with more high-profile smartphones in the pipeline and mCommerce become more and more popular, ZTE appears to be well-positioned going forward with its JD.com partnership in Russia.