The GSMA unveiled a Digital Declaration at last week’s World Economic Forum in Davos, announcing that 40 CEOs have already signed the new initiative. The Declaration was designed as a set of principles to encourage ethical behavior in a rapidly shifting digital landscape.   

“A new form of responsible leadership is needed to successfully navigate this era,” said GSMA Director General Mats Granryd. “Those that embrace the principles of the Digital Declaration will strive for business success in ways that seek a better future for their consumers and societies. Those that do not change can expect to suffer increasing scrutiny from shareholders, regulators and consumers.”

For businesses, the Declaration reflects a commitment to an open and accessible internet for citizens around the globe. Signatories are expected to take steps to reduce online harassment and cyber threats, and to respect the privacy of their customers while being secure and transparent in their use of personal data.      

The Digital Declaration has already been signed by representatives from Bharti Airtel, China Telecom, Ericsson, IBM, LG Electronics, Nokia, Orange, Samsung, Sony, and Verizon. The GSMA is calling on other business leaders to join the initiative, suggesting that the principles outlined in the Declaration will be particularly important for building public trust ahead of the widespread introduction of 5G technology.