Apple Pay is coming to Brazil this year, according to Apple CEO Tim Cook. Cook made the revelation during the company’s quarterly earnings call, though he didn’t offer any particulars as to when the platform’s launch in Brazil can be expected.
The country is one of the relatively rare cases in which Samsung Pay, Apple Pay’s friendly mPayments rival, has long beaten Apple’s platform to the market. Samsung Pay went live in Brazil in the summer of 2016, and while there were rumours about Apple Pay coming to the country in that same year, it evidently never materialized.
It’s been a while since Apple Pay found its way into a new market, with the platform having made a big Scandinavian push in Denmark, Finland, and Sweden last October, when it also launched in the UAE. With the Brazil launch now officially pending, there are also rumors that Apple is laying the groundwork for an imminent launch in Poland, too.
As for the US market, Apple Pay head Jennifer Bailey announced at the start of this year that the platform was supported at 50 percent of America’s retailers, making it “the world’s most accepted contactless payment technology,” she said.