“It’s messaging clearly intended to explain Experian’s recent investments in the technology to current and perhaps even prospective clients.”
Experian is highlighting its use of biometric technology to deliver enhanced security to customers through its CrossCore anti-fraud platform.
In a statement, Experian VP David Britton said the technology is “an extremely important part of a layered approach to fraud”, lauding its ability to allow Experian clients “to recognize good customers in a frictionless way.” Britton added that CrossCore is designed “to catch fraud faster, improve compliance and enhance the customer experience and biometrics helps us achieve just that.”
It’s messaging clearly intended to explain Experian’s recent investments in the technology to current and perhaps even prospective clients. This week, Experian announced a new partnership with Daon that will see the latter’s mobile biometric authentication technology, which supports fingerprint, facial, and voice recognition, integrated into CrossCore; and the company also recently partnered with BioCatch and NuData to enable fraud threat assessments based on those companies’ behavioral biometrics technology.
While those partnerships offer a clear indication of the rising importance of such biometric technologies in fighting fraud, Experian’s vocal enthusiasm for them demonstrates their increasing value to clients and end users as awareness about digital threats and the technologies emerging to fight them continues to advance.
(Originally posted on FindBiometrics)
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