Clinch has teamed up with Intent IQ to help advertisers reach potential customers. Clinch offers targeted marketing services across various digital channels, including connected televisions (CTVs) and mobile applications (MAIDs). Intent IQ, meanwhile, maintains a massive identity graph that includes more than 355 million CTV IDs and 448 million MAIDs in North America.
That data will allow Clinch to more effectively connect advertisers to their intended audience. In that regard, Clinch noted that many digital channels like CTVs are not deterministic, which is to say that they do not know who is sitting in front of the screen at any given time. However, they can make guesses about who is likely to be sitting in front of the screen, based on a number of different factors.
The partnership with Intent IQ will improve the accuracy of those predictions, so that Clinch can guarantee that its clients’ ads are going to the right households. That, in turn, will enable more personalized advertising services for businesses and consumers alike.
The Clinch user interface will allow advertisers to extend their reach across multiple channels and devices when they set up an ad campaign with the company. Clinch’s system is compatible with virtually every hardware platform and operating system, and does not ask the client to carry out any complex integrations.
The joint Clinch and Intent IQ solution syncs data in real time. That data is also transferred through a single call regardless of the number of data sources.
“Our partnership with Intent IQ is one of many steps we’ve taken to support marketers’ increasing need for enhanced omnichannel addressability,” said Clinch Co-Founder and CTO Raz Peter. “In addition to Intent IQ’s industry-leading scale across cookieless environments like CTV and mobile, their data is accessible in real-time and without latency. This is a game changer in enabling faster, more precise decisioning and optimizations at scale.”
“Our partnership with Clinch reflects our commitment to providing marketers innovative and scalable identity resolution across all environments, and the flexibility to work with any existing data stack or partner integrations,” added Intent IQ CTO Dror Ben-Yishai.
Clinch and Intent IQ are not the only companies trying to update the advertising business. Truthify has patented an advertising system that uses emotion recognition to gauge someone’s response to marketing materials, while VSBLTY uses computer vision to capture customer analytics in retail environments.