Consumers in United Arab Emirates Are Very Interested in Biometrics

“As for which modalities are most popular, it looks like familiarity is likely key to adoption, with 69 percent of respondents expressing interest in making payments with fingerprint recognition, and 56 percent interested in eye scanning for this purpose.”

A new Visa-commissioned survey has found signs of strong interest in biometrics among consumers in the United Arab Emirates.Consumers in United Arab Emirates Are Very Interested in Biometrics

Conducted by AYTM, the survey found that 98 percent of respondents were interested in using at least one form of biometric authentication for future payments. Fifty-one percent went so far as to say they were “very familiar” with biometric technology, and 38 percent said they were “somewhat familiar” with it.

As for which modalities are most popular, it looks like familiarity is likely key to adoption, with 69 percent of respondents expressing interest in making payments with fingerprint recognition, and 56 percent interested in eye scanning for this purpose.

Looking ahead, a whopping 82 percent of respondents asserting that they would switch away from a payment card provider that didn’t offer biometric authentication in the future. It isn’t clear if such respondents had biometric sign-in for digital accounts in mind or something like biometric payment cards, but in any case the readiness to embrace biometrics bodes well for the latter, with Visa now working with multiple partners to trial payment cards designed to scan users’ fingers for authentication during transactions.

Source: Finextra

(Originally posted on FindBiometrics)