Tel Aviv-based D-ID has officially launched its facial recognition-jamming technology, after showcasing it to attendees of last week’s TechCrunch Disrupt San Francisco 2018 event.

The company’s image processing technology is designed to alter images in subtle ways that will disrupt scanning attempts by facial recognition software, while ensuring the images are still recognizable to human eyes. The technology helped D-ID to attract $4 million in seed funding earlier this year, and could now capture the attention of a range of companies seeking to secure individuals’ images against automated biometric tracking technologies.

In a statement officially announcing the solution, D-ID explained that it is aiming its technology at “organizations that store photos and videos of employees, customers or citizens,” adding, “Almost all organizations store this data.” Elaborating further on the need for D-ID’s solution, CEO Gil Perry said that “with face recognition, anyone can track you, hack your devices and steal your identity,” adding later, “We’ve moved too fast with face recognition and it is now a threat to our fundamental human right to privacy.”

D-ID says its technology is available either as an on-premise solution or on a Software-as-a-Service model, and that it has already attained its first customer in Cloudinary, a company offering a media asset management platform. D-ID says that Cloudinary has over 350,000 clients, for whom it handles over 22 billion media assets, making it a particularly large first customer for D-ID.

(Originally posted on FindBiometrics)