California-based authentication company LoginID Inc. has announced several new partnerships that will utilize its FIDO2 and FIDO UAF certified biometric authentication solution to reduce customer reliance on passwords and improve digital security.
The LoginID platform will serve new partners Data on Tap, Execuvault, NetCents, Global Asset Technology, POS Connect, and FroogalPay, enabling them to take advantage of biometric logins.
FIDO2 is the overarching term for the newest set of specifications set by the FIDO Alliance, an open industry association focused on authentication standards.
The new partnerships are a part of LoginID’s launch of its FIDO-as-a-Service solution, aimed at helping small and medium-sized enterprises achieve industry standards of security and provide their customers with more confidence in their daily interactions by eliminating the need for passwords and logins.
LoginID differs from other proprietary biometric solutions in that its cryptographic security is based on the customer’s device hardware, without requiring any extra hardware or downloads.
“Developers and enterprises are looking for very low-lift integrations of leading-edge products,” said LoginID CEO, Simon Law. Our FIDO2 and UAF certified strong customer authentication can be integrated in less than an hour, and will provide end-users a frictionless experience.”
Once integrated, customers will see a ‘biometric login’ button that will allow them to use the fingerprint scanner on their device for biometric authentication to access an app or website, eliminating the need to remember a PIN or password.
In a study conducted by the FIDO Alliance, results show that 64 percent of eCommerce and 78 percent of peer-to-peer transfer customers prefer using stronger forms of authentication as opposed to the traditional password and login approach.
“With the LoginID FIDO2 service we will be able to increase digital in-app and web interactions security and where required provide additional authentication and user level control,” said Algis Akstinas, CEO of Data on Tap, a Canada-based telecom technology company. “This will also alleviate any customer concerns around SIM swap attacks, which is becoming more of a prevalent issue for customers.”
According to a press release announcing the partnerships, LoginID says it will be adding more functions and features for its partners and developers as a part of its self-serve digital onboarding experience in the weeks to come.
July 14, 2020 – by Tony Bitzionis