Tru.ID is making a splash in the United Kingdom. The company offers a SIM authentication service that turns a smartphone into a trusted security token, and it has now announced that the service offers support to mobile users who purchased their plans with four of the UK’s leading mobile network operators.
The four operators in question are Vodafone, Three, EE, and O2, who collectively provide coverage for around 60 million customers throughout the country. Vodafone and O2 were part of tru.ID’s expansion into the German market in April, and are now building on their existing relationships by extending service into another European country.
In practice, tru.ID’s service cross-references the information stored in a SIM card with the information registered with the network operator and the information provided when someone opens an account. The solution runs in the background, and establishes an encrypted link between the device and a network if everything checks out. As a result, tru.ID’s clients can use the service to confirm that the device being used to access an account does in fact belong to the holder of that account.
Tru.ID is hoping that the solution will help reduce the number of phishing attacks in the UK. A recent survey in the country found that a full 40 percent of all businesses had experienced some kind of breach in the past year, and that many of those breaches could be attributed to a successful phishing attack.
“Businesses urgently need help to protect customers and employees from fraud,” said tru.ID Co-Founder and CEO Paul McGuire. “SIM-based authentication is exactly the kind of next-generation security solution the world needs and we’re excited about working with our mobile operator partners in the UK to help businesses prevent cybercrime.”
Since tru.ID runs in the background, it is able to provide end users with a more seamless authentication experience. The company also brought its platform to India back in January.
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