Fingerprint Cards (or “Fingerprints”) is hoping to make a strong first impression on end users of its biometric payment cards: The company has announced a demo enrollment concept designed to make it easy for bank customer to register their fingerprints on a new payment card as soon as they receive it.
It’s essentially a cardboard envelope designed to contain the payment card in its center, with simple enrollment instructions and diagrams presented around it. Fingerprints says that upon opening it, end users will be able to enroll their biometrics simply with a few touches, with an LED embedded in the card flashing to indicate success. From there, they can use the card with the confidence that their biometrics are stored only on the device itself.
In Fingerprints’ announcement of the new demo concept on its website, the company’s marketing head for biometric smart cards, Lina Andolf-Orup, explained, “Our consumer research and trial feedback have shown the importance of the initial enrollment process,” adding that any friction “could put users off”. Hence, Fingerprints has sought “to create an experience” that will make end users “engaged and excited” to set up their new biometric payment cards.
Fingerprint Cards plans to showcase the enrollment concept, which was developed in collaboration with the Blockzero design studio, at this year’s Mobile World Congress, which is slated to run from February 25th to 28th in Barcelona.
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