The adoption of passkeys as an authentication method has shown substantial growth throughout 2023 and 2024, with public awareness increasing significantly from its 2022 baseline of 39 percent. The increase follows Microsoft’s landmark announcement to eliminate passwords for over one billion users and represents a broader industry shift toward more secure authentication methods.
Amazon’s implementation of passkey authentication across its entire user base has resulted in 175 million passkeys created for amazon.com sign-ins globally. Google reports over 2.5 billion passkey sign-ins in the past two years, achieving a 30 percent improvement in sign-in success rates through its Credential Manager API and expanded passkey support.
In the gaming sector, Sony’s implementation of passkeys for the PlayStation community has yielded measurable benefits, including a 24 percent reduction in web application sign-in time. The advancement builds on Sony’s broader security initiatives, including previous exploration of biometric authentication for gaming hardware. The enterprise sector has also embraced passkey technology, with companies including TikTok, Hyatt, IBM, and Target incorporating passkeys into their workforce authentication systems.
The FIDO Alliance has established Passkey Central, a multilingual resource hub available in Korean, Japanese, and English, to facilitate passkey implementation for consumer sign-ins. The initiative supports the Alliance’s broader efforts to promote passwordless authentication, including its Authenticate conference series. In Japan, the FIDO Japan Working Group, which has grown from its initial membership to include 66 member companies, is advancing passkey adoption across private sector and academic institutions.
Academic institutions are contributing to passkey innovation, with research teams from Keio University and Waseda University receiving recognition for their passkey technology prototypes and research at industry events. Their work supports recent recommendations from NIST experts who emphasize the importance of passkeys in federal cybersecurity.
From a security perspective, passkeys provide phishing-resistant multi-factor authentication by combining credentials with hardware-based PKI or FIDO authentication methods. The approach has become more significant following FBI and CISA warnings about messaging vulnerabilities and their recommendations for phishing-resistant authentication. Security protocols recommend maintaining local accounts for emergency use only, with password changes required after each use, while implementing centralized AAA servers that support multi-factor authentication requirements.
Sources: Identosphere Blogcatcher, MyCERT, FIDO Alliance
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