The GSMA’s Mobile 360 conference series will officially be a virtual series for the rest of 2020. The decision to migrate to a digital format reflects the ongoing COVID-19 pandemic, which makes it virtually impossible to hold events in person.
Of course, the news is not all that surprising in light of the previous disruptions to the GSMA’s schedule. The organization was forced to cancel its flagship MWC Barcelona event on short notice back in February, and has since cancelled MWC Shanghai and MWC Los Angeles.
The Mobile 360 series will stick to its original schedule, though the organizers will obviously have to make some programming concessions to account for the virtual environment. The series is designed to bring government officials and industry leaders together to encourage collaboration and promote the development of mobile infrastructure. That goal still stands, but the GSMA refuses to host live events if it cannot guarantee the safety of its guests.
In the meantime, the GSMA has launched its virtual Thrive series in an effort to bolster its event calendar. The first event will be GSMA Thrive China, which will kick off at the end of the month. GSMA Thrive China will run from June 30 to July 2.