HYPR has opened a new London office with the aim of using it as a launch pad for expansion into the EMEA regions.
In a statement announcing the new office, HYPR framed it primarily as a response to growing demand fueled by the emergence of the European Union’s GDPR and PSD2 regulations. Largely focused on consumer privacy and data protection, the regulations are spurring companies that do business in Europe to embrace the kind of decentralized authentication solutions offered by HYPR – solutions that dovetail nicely with other sophisticated authentication approaches such as biometric identification. As HYPR CEO George Avetisov explains, “We’re seeing urgency from enterprises in Europe who view the new regulatory requirements not as a road block – but an opportunity to enhance security, privacy, and user experience.”
The New York-based company’s efforts to target the EMEA regions will be spearheaded by two new additions to its executive team, Marc Ewin and Kevin Turner. HYPR says that Ewin comes to the company with over 20 years of experience in “cybersecurity software sales and building high-performance EMEA sales operations for disruptive startup technologies,” adding that he was “involved in successful IPO/acquisition outcomes for a number of startups including Axent Technologies, Securant Technologies, Cybertrust, and Fireglass.” Turner, meanwhile, has held sales and engineering roles with Oracle, Sun Microsystems, RSA Security, and Okta.
News of the new hires and the London office comes soon after HYPR appointed a Chief Revenue Officer in mid-April, further signalling the company’s plans for expansion.
(Originally posted on FindBiometrics)