iDenfy is trying to prevent account takeovers with the release of a new Face Authentication feature. The solution is available as part of the company’s flagship ID verification toolkit, and uses the face as a form of two-factor authentication.
In terms of utility, the Face Authentication is essentially a video liveness check. As before, new users are asked to take a selfie photo during onboarding. That image is compared to the picture on a photo ID for proof of identity. However, Face Authentication then asks the user to capture a separate selfie video, during which they will be asked to perform simple head movements to demonstrate that they are present.
iDenfy’s solution will compare the selfie data captured during the initial identity check to the data captured during the Face Authentication step to ensure that the person who completed the initial check is also the one who completed the liveness verification process. In doing so, it helps thwart fraudsters who may try to spoof their way through the onboarding process with fake IDs and images alone.
“Instead of passwords that are difficult to remember, customers can be onboarded easier using our new facial recognition technology,” said iDenfy CEO Domantas Ciulde. “We also customize our solution to match brand guidelines and make it more familiar for the customers.”
According to iDenfy, the Face Authentication service will allow organizations to provide a higher level of security, without adding too much friction to identity workflows. The company noted that businesses can run into trouble when they remove too many safeguards in search of a more streamlined user experience.
iDenfy believes that its solution will be particularly popular in the financial sector, where fraudsters can gain access to much larger sums of money if they can manage to force their way into an account. The company itself has previously provided digital identity technology for several financial service providers, and for several cryptocurrency operations.