Identity verification startup Persona has announced the launch of its free Starter plan as it exits the beta phase of its development, touting it as “the first permanent free solution in the identity verification industry.”
The Starter plan enables a business of any size to allow for instant identity verification of up to 500 verifications per month, and ensures compliance with data privacy regulations such as Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
“At Persona, we believe in supporting our customers at every stage of growth, while also protecting the individuals who are being verified,” said co-founder and CEO Rick Song. “With businesses rapidly increasing their online presence in order to stay competitive, consumer expectations around data privacy and protection at an all time high, and the evolution of data privacy regulations, it’s imperative to create a safer online environment. The Starter plan enables us to do that by ensuring any business can verify an individual while safeguarding their sensitive personal information.”
Due to the outbreak of the COVID-19 pandemic there has been a dramatic rise in the need for remote identity authentication and verification solutions. This is a result of the growth in both remote work and general online activity that has resulted from social and physical distancing and lockdown measures that have been put into to place in efforts to mitigate the spread of the virus.
Persona is already receiving praise from its initial customers.
“Once we defined our requirements for the Brex Cash onboarding flow, we evaluated a number of different providers,” said Thomas Piani, Director of Product, Brex. “Persona was the right choice for us because of their geographical coverage, focus on user experience, and the team’s willingness to closely partner with us to build the right integrations for our needs.”
Persona got off to a strong start this year, beginning with a January announcement that the company had secured $17.5 million in a Series A funding round.