“Our SmartFinger fingerprint technologies are highly secure, customizable and deliver a strong biometric performance whilst ensuring an outstanding user experience.” – Stan Swearingen, CEO, IDEX Biometrics

A longtime leader in the biometrics industry has finally given its fingerprint sensor solutions their own name: IDEX Biometrics has announced that the technology will be sold under the brand name “SmartFinger”.

In a statement announcing the brand, the company emphasized its fingerprint sensors’ and modules’ smart card applications, noting that its off-chip design approach separates the biometric scans of the capacitive sensors from the biometric matching process. “This ingenious design ensures excellent security, significantly higher image fidelity, superb noise immunity and market-leading usability under real-world conditions,” the company said.

Commenting on the new branding itself, IDEX CEO Stan Swearingen explained, “We love the SmartFinger name as it clearly and instantly tells what we do,” adding, “Our SmartFinger fingerprint technologies are highly secure, customizable and deliver a strong biometric performance whilst ensuring an outstanding user experience.”

IDEX’s branding change comes after a string of announcements of new partnerships in the biometric cards space, most recently with China-based OLED display maker Visionox, with is working with IDEX on dynamic CVV technology for fingerprint-scanning payment cards and other potential applications.–

IDEX’s branding change comes after a string of announcements of new partnerships in the biometric cards space, most recently with China-based OLED display maker Visionox, with is working with IDEX on dynamic CVV technology for fingerprint-scanning payment cards and other potential applications.

(Originally posed on FindBiometrics)