Incode Technologies is tightening its grip on the hospitality sector. To that end, the company has agreed to provide identity verification services for Hudini, which provides smart hospitality solutions for hotels and other clients in the hospitality space.
The news comes roughly a week after Incode entered into a similar strategic partnership with INTELITY, and two months after signing a deal with the Jumeirah Group. Like Hudini, INTELITY and Jumeirah are both hospitality specialists, and all three companies are using Incode’s identity verification tech to streamline their customer experiences.
In that regard, Incode’s platform uses facial recognition to link a customer to their account. The integrated platform pulls information from an ID and a payment provider to automate the account creation process, and combines that with facial biometrics to generate a unique digital ID for use with a hospitality provider. That digital ID can then be used to access various amenities on site. For example, guests with an account can take a selfie to check in before they arrive, and those who link payment information to their account can make purchases at hotel restaurants with a facial recognition scan instead of a payment card.
“Hotel guests crave seamless experiences when they travel,” said Hudini Founder and CEO Prince Thampi. “Long check-in processes and complex payment procedures can ruin a guest’s stay. Incode’s solution removes these challenges and helps to maximise the digital guest experience, without compromising on security or privacy.”
“The hospitality industry is going through a period of modernization, and it is important that hotels look to leverage best-in-class technology,” added Incode Founder and CEO Ricardo Amper. “We believe our solution can help brands to drastically enhance their guest experiences.”
According to Incode, more than three-quarters (76 percent) of hotel executes would like to be able to offer a contactless customer experience within the next three years. The arrangement with Hudini is in keeping with that trend, and is expected to boost customer loyalty and increase revenue for the hotels that use the service.